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May 11, 2012 | Lon Keller: I Want ALL of my HDTV

When creating commercials or other content for broadcast television, production companies need to adhere to certain standards. These standards have been driven from two primary sources: the Federal Communications Commission and the owners of the broadcast outlets.

For many years, the technical process of creating commercials or other content for broadcast television was fairly straightforward. There were no widescreen plasma or LCD screens. All television sets contained a cathode ray tube, which beamed an image onto a phosphorescent screen.  The size of the image, measured in scan lines, was 720 x 486, a 4:3 aspect ratio. All television cameras and video tape recorders captured 4:3 images. Producers, photographers and editors practiced their craft inside the confines of that 4:3 image and all networks and local stations broadcast an analog standard definition signal.

May 10, 2012 | Craig Isakson: Responsive?

Here at Sundog we create a lot of responsive websites.  Essentially you create one site which scales its size and changes its layout and content based on the browser resolution.

May 10, 2012 | Greg Ewing Lee: Implications of Salesforce’s Government Cloud

A few weeks back, Salesforce announced the creation of its own “Government Cloud”, a cloud platform dedicated to the Government sector.  This platform is intended to provide a fast-track for all levels of government to reach the cloud.  Not only does this prime Salesforce to take over another market for their cloud-based services, more so, it helps the public sector to make traction toward an elusive goal of evolving the technology and services of the public sector.

May 09, 2012 | Preston Johnson: Here’s How to be a Great Support Professional

We recently hired a new support coordinator here at Sundog. It’s an exciting time for us and Chris seems like a cool guy so far. It also got me thinking about what it takes to be a great support professional. Here’s my short list of top skills that accomplish just that.

May 09, 2012 | Alyssa Dahl: Listening then acting in Real Time

The importance of Social Media Listening is nothing new. However, it’s important not to forget how to listen and turn what you’re listening to into action. For the basics of social media listening, please refer to this post.  In this blog today, I want to talk about how to use that information you gain from listening.

May 08, 2012 | Sara Kalinoski: The black and white of the color trademark

Yes, even the use of color can face trademark infringement.

May 08, 2012 | Benjamin Myhre: 1 percent rule and an army of 99

Has your brand ever been discussed on an internet forum, social tool or virtual community? If it has, it is important to understand how that exposure may be impacting you. One or two comments may seem innocent enough, but those same comments may have an army of hidden watchers that could be influenced. Today, I will review the 1% rule and how it may be impacting your brand.

May 07, 2012 | Terry Luschen: Integrating Salesforce and Marketo

Integrating Salesforce and Marketo is a great way to create synergy between marketing and sales. This blog contains some integration options that are available once the connection between the two has been set.

May 03, 2012 | Sarah Deutsch: BREAKING NEWS FROM THE CDC: How to Tweet

Great Social Media advice from an unexpected source - the CDC.

May 02, 2012 | Craig Isakson: comScore Releases New Smartphone Numbers

In a recent press release, comScore has released data from their comScore MobiLens service used for reporting key trends in the U.S. Mobile phone industry.  The data is derived from an average of a three month survey which surveyed more than 30,000 U.S. mobile subscribers.

May 02, 2012 | Lee Schwartz: Writing the Perfect Website RFP

How do you write an RFP that delivers the best responses? Here are some “do’s” and “don’ts”—and some just plain rants.

May 01, 2012 | Alex Berg: Shared Salesforce Sandbox Issues

Sharing a Salesforce org for development can be a challenge. I’ve heard about some teams successfully using version control and continuous integration in their Salesforce development, but their process may not work for every team for a variety of reasons. I’d like to point out a few issues in particular when sharing development sandboxes with other developers.