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May 09, 2012 | Alyssa Dahl: Listening then acting in Real Time

The importance of Social Media Listening is nothing new. However, it’s important not to forget how to listen and turn what you’re listening to into action. For the basics of social media listening, please refer to this post.  In this blog today, I want to talk about how to use that information you gain from listening.

May 03, 2012 | Sarah Deutsch: BREAKING NEWS FROM THE CDC: How to Tweet

Great Social Media advice from an unexpected source - the CDC.

March 16, 2012 | Lynlee Espeseth: How To Avoid Being A Content Snob

By now you’ve probably heard about the review written by Grand Forks, North Dakota reporter Marilyn Hagerty about the “largest and most beautiful restaurant now operating:” the Olive Garden. 

March 15, 2012 | Lynlee Espeseth: Go Beyond the Basics When Blogging About Popular Topics

Imagine walking into a party where every single person is talking about the exact same thing in the exact same way. For a few minutes it might hold your attention, but after a while it’s bound to get boring. Do you ever feel that way when you’re reading blogs? Sometimes it seems as though everyone is talking about the same topic all the time.

December 23, 2011 | Dean Froslie: Does Your Content Satisfy or Disappoint?

Do you deliver the right content to the right audience at the right time? Is it findable, searchable and accessible? Do you create a seamless, satisfying interface or leave users aggravated and unsatisfied?

December 06, 2011 | Lynlee Espeseth: The Trouble with Typos

We have all had to write something. And chances are, you’ve sent something out into the universe only to discover later on that it had a mistake (or 10) in it.

November 28, 2011 | Dean Froslie: Social Network Links Rely on SEO Fundamentals

If you took a snapshot of your social networks a year ago, and compared them to today, you’d probably notice a key difference: We’re all sharing more news stories and website links than ever before.

November 22, 2011 | Alyssa Dahl: The Most Wonderful Time of the Year - Holiday Campaigns

Reaching the holidays, there are many things to look forward to. Outside of the Black Friday deals, listening to Christmas music and spending extra time with family, I also pay close attention to the different campaigns companies are using to promote their business or product.

October 22, 2011 | Alyssa Dahl: #mayoragan Social Media Healthcare Conference – Part 1

This past week, I attended the Third Annual Social Media for Healthcare Conference in Rochester, MN at Mayo Clinic. This is my second time attending this event. The conference was a gathering for mostly Marketing and PR employees from hospitals and clinics. Social Media Healthcare leader, Lee Aase, kicked off the conference, while Mayo Clinic CEO, wrapped up the event.

October 14, 2011 | Lynlee Espeseth: 6 Steps for Content Writing

While at work I often find myself thinking, “write great content in this blog post” or “find great content to share on Facebook.” Sometimes it’s worthwhile to go back to the basics, however, and remember just what great content writing is.

October 13, 2011 | Lynlee Espeseth: 6 Steps for Content Writing

While at work I often find myself thinking, “write great content in this blog post” or “find great content to share on Facebook.” Sometimes it’s worthwhile to go back to the basics, however, and remember just what great content writing is.

July 28, 2011 | Dean Froslie: When Content Errors Become Embarrassing and Costly

Content errors are embarrassing and frustrating. But can they really affect the organization’s bottom line or impact its reputation?