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May 13, 2012 | Rob Burke: Behind The Scenes – Timelapse Product Shoot

As part of the Doosan shoot in Tucson (yeah, it’s fun to say) we shot two product timelapse’s of Doosan’s excavator and dump truck. With perfect weather and perfect stars, the desert was a perfect place to pull it off

May 11, 2012 | Lon Keller: I Want ALL of my HDTV

When creating commercials or other content for broadcast television, production companies need to adhere to certain standards. These standards have been driven from two primary sources: the Federal Communications Commission and the owners of the broadcast outlets.

For many years, the technical process of creating commercials or other content for broadcast television was fairly straightforward. There were no widescreen plasma or LCD screens. All television sets contained a cathode ray tube, which beamed an image onto a phosphorescent screen.  The size of the image, measured in scan lines, was 720 x 486, a 4:3 aspect ratio. All television cameras and video tape recorders captured 4:3 images. Producers, photographers and editors practiced their craft inside the confines of that 4:3 image and all networks and local stations broadcast an analog standard definition signal.

May 10, 2012 | Craig Isakson: Responsive?

Here at Sundog we create a lot of responsive websites.  Essentially you create one site which scales its size and changes its layout and content based on the browser resolution.

April 30, 2012 | Dean Froslie: Image Optimization: The Often-Overlooked SEO Tactic

Image optimization is often overlooked as part of SEO, and at least three explanations come to mind.

April 11, 2012 | Alyssa Dahl: At your company, who is in charge of your social media accounts?

When looking for someone to run your company’s social media accounts, you need the right person. The size of the company determines whether this should be someone’s full time or part time job. Today, I am going to help you determine what you should be looking for in a Social Media Community Manager.

April 04, 2012 | Rob Burke: Creative interface and user interaction is expected

Have you ever been to a website and your first thought is “this site is shady?” Have you ever downloaded an app only to open it once and never again? This is what I like to call Back Alley Design Syndrome (or BADS for short).

March 30, 2012 | Lynlee Espeseth: Marketing Your Business Shouldn’t Be All Business

An interesting article recently appeared on Social Media Today that suggested newer, image heavy social sites like Pinterest are popular because people need a “vacation” from their usual social routines on Twitter and Facebook. In other words, being able to mindlessly skim through images is a nice way to take a break from your sister-in-law complaining on Facebook or businesses vying for your attention on Twitter.

March 29, 2012 | Dean Froslie: Does Your Site Pass the Credibility Test?

When organizations create (or redesign) their online presence, they often overlook a powerful, broader audience objective: credibility.

March 16, 2012 | Lynlee Espeseth: How To Avoid Being A Content Snob

By now you’ve probably heard about the review written by Grand Forks, North Dakota reporter Marilyn Hagerty about the “largest and most beautiful restaurant now operating:” the Olive Garden. 

March 13, 2012 | Damie Berkey: Content Governance – When, How & Why

Creating and maintaining good content is a continual process. Unfortunately, all too often a majority of efforts fall into the creation phase and the governance phase is overlooked. This has major implications for your website. While the creation of relevant and useful content is important, if there are no logistics or guidelines in place to govern that content, it will quickly become outdated, unorganized or inaccurate. This does not give a good impression of your company. In fact, it usually contributes to a decline in credibility for a website that you just invested a significant amount of time and money into.

March 08, 2012 | Lynlee Espeseth: Publishing Controversial Content: Proceed with Caution

It seems like you can’t turn on the TV, scan through your Twitter feed or read a newspaper without being inundated with controversial topics. From political issues to parenting methods, everything seems to be up for debate, and hundreds, if not thousands of people appear to be more than happy to chime in. 

March 07, 2012 | Damie Berkey: A Majority Of Americans Find Web Content Unreliable

I spend my days deep in content. As a content strategist, I work with many different types of content and know that it comes in many forms – it is not just the text on your website. However, to those outside of the industry, content often translates into “website content.” It is for this reason that my jaw dropped at this latest infographic.