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Content
August 31, 2011 | Shannon Luney: Content First
In early August I attended An Event Apart in Minneapolis. As I was looking back to my tweets during that time I found this gem:
“Content precedes design. Design in the absence of content is not design, it’s decoration.” @zeldman is awesome. #aea
- Jeffrey Zeldman, one of the founders of An Event Apart
August 29, 2011 | Dean Froslie: What Sitelinks Enhancements Mean For Content Creators
Earlier this month, Google unveiled several changes to organic search sitelinks – tweaks that should grab the attention of anyone who creates content or monitors search engine performance.
August 15, 2011 | Greg Ness: Congrats to Damie Berkey On Her IOA Certification
Congrats to Damie Berkey of 29 Stories on attaining her Information Organization & Access (IOA) Practitioner Certification. This certification is an important part of content strategy and sponsored by the Association of Information and Image Management (AIIM).
July 29, 2011 | Damie Berkey: Seven Things Your Content Should Do For You
Most organizations, given the time and resources, would agree that great content would benefit their business. However, somewhere in the process of developing their content, it falls to the wayside. Intentional thought is often put into the design of the website, the structure and the functionality – all very important elements. Nevertheless, once the structure is in place, the thought turns to content and too often the thought is, “What can we put in there to replace the lorem ipsum?” This type of thinking sets you up for content failure. If you don’t have the time and energy to spend on making your content relevant and interesting, why would your readers want to pay attention to it? In addition, what will you do to ensure your content stays relevant and interesting?
July 28, 2011 | Dean Froslie: When Content Errors Become Embarrassing and Costly
Content errors are embarrassing and frustrating. But can they really affect the organization’s bottom line or impact its reputation?
June 29, 2011 | Dean Froslie: The Fundamentals of Successful Blogging
Even when bloggers dedicate their time and energy, many blogs fall short. A blogger’s effort and enthusiasm must be balanced with those critical elements of successful blogging.
June 28, 2011 | Lee Schwartz: Google Not Playing “Content Farms”
Google, we thank you. In a world where it’s easy to dislike the big and powerful, you continue to give us even more reasons to like you.
June 23, 2011 | Greg Ness: The Content Grid
Prospects and customers go through different phases on the journey to buying a product or service. Different content is helpful at various stages of that purchase journey, and it is prudent for sellers to know how to package content to most effectively assist buyers throughout this process.
June 14, 2011 | Greg Ness: Internet Predictions for 2015
The year 2015 is only four short years away, but this video below shows how different the Internet will be. There are some amazing numbers in here, and many of the changes predicted in this video will have tremendous implications for how you develop and communicate content.
June 03, 2011 | Damie Berkey: A Good Analogy
I love analogies. They are such a simple form of communication, yet they tell a great story. Analogies help a person visualize a concept or event in a way that doesn’t require critical thinking. Whenever I hear a good one, I file it away for later use.
June 01, 2011 | Greg Ness: The World of A Content Strategist
Content strategy plays an important role in helping companies succeed. After all, the content is the reason people are visiting your website or your company's social presence in the first place. Because of its growing importance, content strategy has become a valuable discipline to ensure it aligns with a company's important business, sales, and marketing objectives.
May 31, 2011 | Dean Froslie: Is Your Content Conversational?
Confab 2011 (which I attended earlier this month) was all about content strategy: why it matters and how to make it happen. Yet several presenters reminded us that conversation still matters – and the best content strategy has little value without it.
