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Offline Marketing
April 09, 2012 | Lee Schwartz: Keep or Drop the TLD In Your Advertising?
Is including your TLD (Top Level Domain) in your ad still important? Here are some quick questions to help you decide.
February 29, 2012 | Shawn Tennyson: Finalists for the OBIE Awards Announced
The OBIE Awards is the ad industry’s oldest creative design award. It recognizes designs produced for outdoor advertising campaigns and is awarded by the Outdoor Advertising Association of America (OAAA). Check out some of the finalists.
February 28, 2012 | Damie Berkey: How To Mitigate Google’s Panda Content Filter
Much has been made of the Panda search algorithm update, implemented by Google in February 2011, with several additional updates over the past year. Panda was created to devalue low quality content in search rankings.
January 31, 2012 | Shawn Tennyson: Is Distractive Technology Effective?
Are the latest digital signage products useful tools for an in-store marketing campaign, or just another distraction from real customer service that people are looking for?
January 03, 2012 | Renee Cook: $3.5 Million for 30-seconds
Super Bowl XLVI takes place Sunday, February 5th in Indianapolis. Average cost of a 30-second spot in this year’s game is $3.5 million up from the $3 million charged by Fox for Super Bowl XLV. Since 2002, the cost of a 30-second spot in the Super Bowl has increased 57-percent.
December 31, 2011 | Renee Cook: Advertising Timeline: How we got to 2012
A look back at the history of advertising and how it has evolved over the years.
November 30, 2011 | Shawn Tennyson: 3D Digital Signage Without the Glasses
What is the current state of 3D technology as it relates to digital out-of-home media? Can the technology be used without the need for cumbersome 3D glasses?
October 31, 2011 | Shawn Tennyson: New Kiosks in the Battle Against DUIs and STDs
New kiosks allow consumers to test their Blood Alcohol Concentration (BAC) at participating bars and, in L.A. County, get a free home-testing kit for STDs.
October 31, 2011 | Renee Cook: From “Must See TV” to “Must Tweet TV”
The NBC television network introduced us to the slogan “Must See TV” in the 1990’s. The slogan was used to brand its prime time block of sitcoms then, and is most often applied to its Thursday night lineup.
Now, TV viewers are leveraging social media as a platform to talk about their “must see” program with other viewers and to engage with program content.
August 31, 2011 | Shawn Tennyson: Facial Recognition Marketing
More and more companies are utilizing facial recognition technology to personalize their marketing message to consumers.
August 01, 2011 | Renee Cook: Billboard Monitors the World’s Mood
Kraft’s Jell-O Pudding and ad agency Crispin Porter + Bogusky have installed a billboard at the corner of West Broadway and Grand in New York that uses Twitter to monitor and display the world’s mood in real-time.
July 29, 2011 | Shawn Tennyson: FBI Uses Digital Signage to Combat Health Care Fraud
The FBI has used outdoor signage for years to apprehend their most wanted, but now they’re targeting health care fraud in New Jersey with outdoor eBoards and posters in kiosks in 13 malls throughout the state.
