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Public Relations
November 01, 2011 | Lee Schwartz: YouTube: The New Cool Way To Say You’re Sorry
JetBlue committed the cardinal sin among airlines during this past weekend’s freak snowstorms—they kept people on a plane for hours. In 1991 they might not have even apologized. In 2001 they might have offered free tickets/perks to the inconvenienced passengers. In 2011, they followed the lead of several other companies by offering an apology on YouTube.
September 29, 2011 | Dean Froslie: When an Employee Tweeter Leaves, What Happens to the Followers?
If you tweet on behalf of your employer, can the organization hand off your followers to your successor if you leave?
January 30, 2011 | Ron Lee: For complaining, the pen is mightier than the tweet
When you have a customer-service issue, are you more likely to call a 1-800 number (and get lost on hold), post a 144 character tweet (in hopes the company is actually listening), or write a letter to the head of the company (thinking it will never be read)? Find out tips about the art of the gripe.
June 30, 2010 | David Held: Inviting PR to your Social Strategy
Much has been written about social media including many blogs here at Sundog. I found it interesting that a recent study done by USC has shown a large amount of authority and budget control is going to PR departments within companies. At Sundog, we tend to focus more on other marketing activities but realize the importance of inviting PR to the table, especially at the beginning of any social strategy.
June 03, 2010 | Lee Schwartz: The Casino Marketing Catch-22
Loyalty.
Every business seeks it from its customers. “Disciples.” “Raving Fans.” “Build a community.”
Casinos are no exception. While a significant amount of their marketing is to attract new customers, they consistently need to market to their existing customers, possibly more than any other industry.
November 25, 2009 | Dean Froslie: Why Plain Language Matters
Many organizations fail to recognize one of the key aspects of transparency: language.
May 28, 2009 | Dean Froslie: Swine Flu Creates a Public Relations Outbreak
Despite frantic marketing and public relations efforts, organizations (and entire industries) cannot shed certain terms and perceptions. The latest example is the swine flu frenzy earlier this month.
