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Search Marketing
June 28, 2011 | Lee Schwartz: Google Not Playing “Content Farms”
Google, we thank you. In a world where it’s easy to dislike the big and powerful, you continue to give us even more reasons to like you.
February 24, 2011 | Dean Froslie: Pay-Per-Click Copy Impacted by Recent AdWords Changes
For writers, Pay-Per-Click (PPC) advertising is the ultimate marketing jigsaw puzzle. And just when you find a formula that generates results, the search engines tweak something that matters.
September 29, 2010 | Paul Bourdeaux: Location Location Location – One-Third of Mobile Searches Are Location Based
During a speech at CTIA Wireless 2010, Diana Pouliot, director of mobile advertising at Google, stated that one-third of all Google searches from a mobile device had some relevance to the location of the user. This additional search parameter – location – is going to change the face of SEO.
August 16, 2010 | Paul Bourdeaux: Mobile Devices To Outnumber PCs By Q4 2010?
Why is the marketing community making such a big deal out of the mobile web? Maybe because some models are predicting that mobile devices, such as smart phones, iPods, and iPads, will outnumber PCs as soon as Q4 2010!
June 29, 2010 | Dean Froslie: RSS: The Forgotten Technology
RSS shows no immediate signs of disappearing, but it’s certainly fading.
May 22, 2010 | Renee Cook: Creativity + Google + $6 = Dream Job
We’ve all heard that when it comes to searching for a job, it’s not what you know, but who you know. I personally think it’s a bit of both. Regardless of how you see it, networking is important and with the rise of social networks like LinkedIn, Facebook and Twitter (just to name a few), social networking has become just as important and your social connections can be very valuable in assisting you in your job search. But what about using paid search to land your dream job?
May 04, 2010 | Alyssa Dahl: The New SEO – News Feed Optimization (NFO)
Top News and Most Recent. If you have a Facebook profile, you are aware of these two items on the news feed. Many Facebook users don’t even really notice or know the difference between these types of news feed, so to get us started, I will explain each a little bit.
Top News is what Facebook determines your “top news” or the activity you would care about the most. It determines what to put in the top news by your activity on Facebook.
April 10, 2010 | Alyssa Dahl: Real Keywords. Real Conversations. Real-Time.
Twitter and Facebook are all we are hearing about these days. For many of us, these social communities may even be our first stop online and our favorite website. If you are active on Twitter, you are probably familiar with the section of ‘Trending Topics’ located on the right-hand column of the account homepage. These topics display keywords that are used the most often in Twitter tweets. We are able to click on these keywords to see the specific conversations containing these trending topics in real time.
January 07, 2010 | Paul Bourdeaux: Mobile Search is NOT the same as Internet Search
In early 2009, the Kelsey Group predicted that mobile advertising revenues in the United States are expected to grow at a compound annual growth rate of 81.2%, from $160 million in 2008 to $3.1 billion in 2013. As more and more analysts echo this prediction, more and more marketing companies are beginning to take notice. Mobile search is one area that stands out as the most promising. But there is one thing that a company must remember before they enter into the mobile search venue. Mobile search is not the same as internet search. Here’s why…
November 30, 2009 | Paul Bourdeaux: Top Ten Mobile Marketing Myths
Don’t ask me why, but the blogging community seems to LOVE top ten lists. So to appease the masses, here is one on the top ten myths about mobile marketing.
August 11, 2009 | Nick Green: All I want for Christmas is a new website
It’s been a gloomy year for eCommerce, but with sales predictions looking up, you should act now to primp your website for optimal sales this holiday season.
June 03, 2009 | Nick Green: Bing begins bemusing bid for attention
Microsoft leaks the TV ad for their new search engine
