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Search Marketing

May 29, 2009 | Nick Green: Will ‘Bing’ be the web’s new search verb?

Microsoft again to create a dominant search engine with its new ‘Bing,’ but will anyone be swayed away from Google?

May 18, 2009 | Nick Green: Google PPC ups freedom of speech, and price

Formerly, owners of trademarks could lodge a complaint against any other advertiser using their trademarks as search terms.  As of last Friday, Google has officially stopped entertaining the complaints of trademark holders.

January 09, 2009 | Dean Froslie: Search Advertising Boosts Auto Industry’s Public Relations Efforts

In most cases, pay-per-click advertising tries to sell a product or service. With public relations, it usually isn’t possible (or ethical) to pay your way to the placement you seek.

The online world continues to rewrite the rules, however. Another example was the convergence of public relations and online marketing during last month’s auto industry bailout discussions. 

February 06, 2008 | Paul Bourdeaux: Amazon Pulls the 19-0 Book But Not Before Pats Haters Abuse the Tag Function

Stephanie Stradley, from Fanhouse.com reports on an interesting effect of tagging in Web 2.0.  Amazon.com had begun pre-selling a book entitled “19-0: The Historic Championship Season of the Unbeatable Patriots

” before the game was even played (Note, Amazon has taken the page down as of 2/6/08, but you can still see the cached page on Google...).  Of course, it has been pulled now in the aftermath of the New York Giants improbably victory, but not before Giants fans and other Patriot haters used the tagging function to express their views on the team that came oh-so-close to perfection.

May 01, 2007 | Greg Ness: The Good News Is Google Has 900 Employee Millionaires

The bad news for Google is it’s sometimes difficult to keep millionaires motivated to stay. Story here. Even if, according to the article, Google is experiencing a brain drain of sorts, someone in Google’s HR department must still be doing a Herculean job: they’ve gone from 6,790 employees a year ago to over 12,000 employees today.

April 30, 2007 | Dean Froslie: News-Related Keyword Bidding Heats Up

News organizations still compete fiercely to get the story first, but a new competition has emerged behind the scenes: the battle for the hottest news-related keywords on search engines. Today’s Wall Street Journal reported on the growing use of pay-per-click advertising by news organizations.

April 12, 2007 | Greg Ness: And Some Still Think of Google As Just a Search Engine Company…

imageMost people know Google as a search engine company. As such, it is a gargantuan content finder, aggregator, and routing machine. Some of that content is of their own making or repackaging (Google News and Blog). Some of it is a mashup (Google Maps, Google Earth). But most of the initial success of Google can be attributed to finding and distributing the relevant content of others to an interested, inquiring audience (Google, Google Blog Search, Google Book Search, etc.). However, according to a Wired interview with Eric Schmidt, their CEO, Google is first and foremost an advertising operating system (see more on John Battelle’s post).

March 15, 2007 | Greg Ness: SEO Can Have Million-Dollar Consequences

Search Engine Optimization (SEO) is an area where many mid- to large-size companies can literally be leaving millions on the table.  SEO is often referred to as organic search. It refers to the unpaid, algorithmic process used by search engine companies to assess your website and determine where your company will show up in the “natural” rankings when a customer, consumer or prospect enters a relevant search term. SEO also refers to the methodologies used to measure, improve and integrate those rankings into a viable marketing system.

This natural search ranking can have a profound effect on a company’s volume of business. There are over 6 billion searches per month on major search engines. These search engines have become a primary way for many people to find and compare high-involvement products and services.  As a result of this search process, they often either buy online or determine where they will make a purchase through the best brick-and-mortar location in their area. According to ROI Research, online search affects 49 percent of major online purchases and 42 percent of major offline retail purchases.

February 15, 2007 | Greg Ness: The Power of A Mistake

imageMistakes (perceived or otherwise) can sometimes be worth far more than getting it right. Witness the Google missing letter “l” issue yesterday.

Seth’s take.
Adrants take.
MarketingShift’s take.
The ReveNews take.
Beyond Madison Avenue’s take.
John Battelle’s take.
Google’s take.
Who knows how many more checked it out.

That’s a lot of buzz. The logo would probably have received little notice without the wayward letter.

February 14, 2007 | Greg Ness: Google vs. Belgium

O.K., so Google lost the copyright case with the Belgian newspapers. The question now being asked at Business Week and The Next Net is who is the real loser. I called that one way back in September: Newspaper Associations: Trying To Swim Against The Tide? That post was picked up by Tailrank, Web 2.0 Television, and via comments by the Press Gazette in the U.K.

This is an easy one: Belgian newspapers lose. Obscurity isn’t a great way to sell brands or newspapers in the Internet Age.

January 26, 2007 | Dean Froslie: Conquering Video Search: The Race is On

It’s easy to build a case that video will continue to transform the online world, but a significant obstacle remains: an effective, comprehensive video search engine. Today’s Washington Post details the various efforts to champion this rich but technically-challenging opportunity.

January 18, 2007 | Dean Froslie: Cranky.com Targets Older Searchers

A Pew Internet & American Life memo from last year predicted a “Silver Tsunami” in the next decade as aging Baby Boomers create a new wave of older Internet users. Cranky.com, which launched last week, aims to become their primary search tool.