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Social Media
May 22, 2012 | Benjamin Myhre: Dissertation on LOLCats. Really.
Kate Miltner received her Master’s Degree from the London School of Economics for her dissertation on LOLCats . You read correctly…. LOLCats. The silly cat photographs with bad grammar and bad spelling have just earned someone a prestigious educational accomplishment. As odd as the dissertation may sound, my opinion is that it contains some real insightful information about the importance of memes and an important connection to the marketing world.
May 15, 2012 | Alyssa Dahl: Book Review – Grouped by Paul Adams
This past month I decided to pick up my reading skills and dig my nose into a good book. In this blog, I want to share what I have learned and also recognize certain points from the book in relation to social media.
May 15, 2012 | Alyssa Dahl: The People in your Social Media Community
After watching the video below, I got excited about tying this theme to business and social communities today.
May 15, 2012 | Benjamin Myhre: Pinterest is for guys too
I am going to do my part to dispel the rumor that Pinterest is a women’s social application and not for men. I have been guilty of this thought myself. I have mostly seen my gal friends as the ones that use Pinterest and I have even poked fun at the guys that I have busted pinning things to their Pinterest board. That all changes now….. I am opening up a Pinterest account.
May 14, 2012 | Lee Schwartz: The Social Network ROI Winner? Pinterest.
Pinterest has achieved a status that very few other social networks (Facebook included) has reached. It sells product.
May 09, 2012 | Alyssa Dahl: Listening then acting in Real Time
The importance of Social Media Listening is nothing new. However, it’s important not to forget how to listen and turn what you’re listening to into action. For the basics of social media listening, please refer to this post. In this blog today, I want to talk about how to use that information you gain from listening.
May 03, 2012 | Sarah Deutsch: BREAKING NEWS FROM THE CDC: How to Tweet
Great Social Media advice from an unexpected source - the CDC.
April 30, 2012 | Alyssa Dahl: The Shift Happening on the Web
As people are spending more time on social media the behavior of our online activity is changing. Time spent in these social networks is nothing new as you can see from this 2010 Mashable article. It’s the shift we are beginning to see on the web in how we gain our information that is changing. In December of 2011, Comscore reported that social networking ranked as the most popular content category in online engagement, accounting for 19% of all consumer time spent online. Instead of finding a website and looking at a webpage on your own, you are more likely to find one through friends who send you a message or notification.
April 20, 2012 | Alyssa Dahl: Facebook Fans Are Valuable
After reading, “Who Are Your Facebook Fans? Your Best Customers.” I was able to see Forrester Research apply the number of fans from a Facebook page, determine who these people are, and what they mean for each company.
April 13, 2012 | Alyssa Dahl: Finding the Happy Medium
In order to grow your social media networks, there has to be an effort from the company creating conversations and the users willing to join your communities. Within each network, there is a happy medium about how often a company should post.
April 11, 2012 | Alyssa Dahl: At your company, who is in charge of your social media accounts?
When looking for someone to run your company’s social media accounts, you need the right person. The size of the company determines whether this should be someone’s full time or part time job. Today, I am going to help you determine what you should be looking for in a Social Media Community Manager.
April 10, 2012 | Benjamin Myhre: Five brands that have been impacted by memes
I previously defined what a meme is and today we are going to examine five companies and brands that have been impacted by memes. Whether these companies and brands have successfully used memes to generate and help business is a different story, but that will not be looked at today. In future posts, I will look more closely at these examples and more closely review each of these as a case study. For now, let’s look at five brands that have been impacted by memes:
