October 10, 2012 | Sara Kalinoski: 6,035 Gumballs

What was the process behind the creation of our Sundog gumball mural?

September 25, 2012 | Rob Burke: Anatomy of a Viral Video

So you come home from getting groceries and you say to yourself, “We need to make a viral video for our company! Genius!” Then you make supper and watch 5 hours of Netflix. You don’t ask yourself, “What goes into making a video viral? What constitutes a video as viral? Is it a good investment of your marketing budget to spend on a viral video and what should the expectations be?” So let us tell you.

August 19, 2012 | Rob Burke: Why 16:9? A Tale of Yore

In an age old battle between TV and Hollywood comes a hero. But will this so called hero be able to bring peace to a dark world full of evil aspect ratios? The story of the 16:9 aspect ratio, a hero or a compromise?

July 25, 2012 | Charles Rowland: CubePong, A Social Media Experiment

CubePong is a global effort in collaboration between motion designers taking course over only 24 hours, in countries around the world in real time using Twitter as a distribution platform.

June 27, 2012 | Preston Johnson: Content Strategy: Start Here

At Sundog, we’re crazy about content strategy. We live and breathe it and think you should, too. New to the discipline? Great. We’re happy to have you. Now what, you ask? It’s time to start learning. Here are four great places to start learning about content and content strategy.

June 09, 2012 | Rob Burke: Ten industry terms that sound dull, dangerous, delicious or delightful

In every industry there spawns an eclectic variety of terms and definitions that only those in that industry understand and relate to. For the Studios department, we put together a top ten of the most interesting terms we use regularly.

May 31, 2012 | Renee Cook: Hungry for Video

The amount of time spent watching online video grew roughly 46% in April compared to the year prior, according to comScore’s April 2012 online video viewership figures.

May 13, 2012 | Rob Burke: Behind The Scenes – Timelapse Product Shoot

As part of the Doosan shoot in Tucson (yeah, it’s fun to say) we shot two product timelapse’s of Doosan’s excavator and dump truck. With perfect weather and perfect stars, the desert was a perfect place to pull it off

May 11, 2012 | Lon Keller: I Want ALL of my HDTV

When creating commercials or other content for broadcast television, production companies need to adhere to certain standards. These standards have been driven from two primary sources: the Federal Communications Commission and the owners of the broadcast outlets.

For many years, the technical process of creating commercials or other content for broadcast television was fairly straightforward. There were no widescreen plasma or LCD screens. All television sets contained a cathode ray tube, which beamed an image onto a phosphorescent screen.  The size of the image, measured in scan lines, was 720 x 486, a 4:3 aspect ratio. All television cameras and video tape recorders captured 4:3 images. Producers, photographers and editors practiced their craft inside the confines of that 4:3 image and all networks and local stations broadcast an analog standard definition signal.

April 30, 2012 | Renee Cook: Top 5 Online Video Rankings for March

comScore, a global leader in measuring the digital world, recently released the March 2012 online video metrics for the U.S. Here are the top five findings from comScore Video Metrix.

April 22, 2012 | Rob Burke: Is 72ppi a thing of the past?

With higher resolution displays being put into devices that are viewed at arms length; standard web graphics will soon start to look less finished and more pixelated than ever. There are some options; when I met with Shannon she talked about how Sundog is already using vector graphics for the web due to their small file size and scalable nature. Video and photography is a little more complicated though.

March 27, 2012 | Alyssa Greve: Importance to Engage in Real Time

Towards the end of February, Sundog held an event at the Plains Art Museum called Social.Mobile.Cloud. Sponsored by Sanford Health, Sundog partnered with Salesforce and Google who brought representatives to speak at the afternoon gathering.