June 27, 2012 | Preston Johnson: Content Strategy: Start Here

At Sundog, we’re crazy about content strategy. We live and breathe it and think you should, too. New to the discipline? Great. We’re happy to have you. Now what, you ask? It’s time to start learning. Here are four great places to start learning about content and content strategy.

June 09, 2012 | Rob Burke: Ten industry terms that sound dull, dangerous, delicious or delightful

In every industry there spawns an eclectic variety of terms and definitions that only those in that industry understand and relate to. For the Studios department, we put together a top ten of the most interesting terms we use regularly.

May 31, 2012 | Renee Cook: Hungry for Video

The amount of time spent watching online video grew roughly 46% in April compared to the year prior, according to comScore’s April 2012 online video viewership figures.

May 13, 2012 | Rob Burke: Behind The Scenes – Timelapse Product Shoot

As part of the Doosan shoot in Tucson (yeah, it’s fun to say) we shot two product timelapse’s of Doosan’s excavator and dump truck. With perfect weather and perfect stars, the desert was a perfect place to pull it off

May 11, 2012 | Lon Keller: I Want ALL of my HDTV

When creating commercials or other content for broadcast television, production companies need to adhere to certain standards. These standards have been driven from two primary sources: the Federal Communications Commission and the owners of the broadcast outlets.

For many years, the technical process of creating commercials or other content for broadcast television was fairly straightforward. There were no widescreen plasma or LCD screens. All television sets contained a cathode ray tube, which beamed an image onto a phosphorescent screen.  The size of the image, measured in scan lines, was 720 x 486, a 4:3 aspect ratio. All television cameras and video tape recorders captured 4:3 images. Producers, photographers and editors practiced their craft inside the confines of that 4:3 image and all networks and local stations broadcast an analog standard definition signal.

April 30, 2012 | Renee Cook: Top 5 Online Video Rankings for March

comScore, a global leader in measuring the digital world, recently released the March 2012 online video metrics for the U.S. Here are the top five findings from comScore Video Metrix.

April 22, 2012 | Rob Burke: Is 72ppi a thing of the past?

With higher resolution displays being put into devices that are viewed at arms length; standard web graphics will soon start to look less finished and more pixelated than ever. There are some options; when I met with Shannon she talked about how Sundog is already using vector graphics for the web due to their small file size and scalable nature. Video and photography is a little more complicated though.

March 27, 2012 | Alyssa Greve: Importance to Engage in Real Time

Towards the end of February, Sundog held an event at the Plains Art Museum called Social.Mobile.Cloud. Sponsored by Sanford Health, Sundog partnered with Salesforce and Google who brought representatives to speak at the afternoon gathering.

March 23, 2012 | Alyssa Greve: Top Social Media Videos for a Business

Over the past year I have compiled a list of Social Media videos that tie directly to the business. Some videos are new and some are old but I think watching them can help one understand how social media really ties into business. Below is a list of my favorites; some are more advanced than others. Take a look and hopefully these videos can be a resource to you and educating your team on the power of social media.

March 13, 2012 | Rob Burke: HD Video - The Rise or Demise of Quality over Quantity?

In the last seven years we’ve seen the birth of a new generation of content and consumption.
HD video has fast become integrated into consumer equipment from cameras to phones. So how does this translate into the rise or demise of professionally created content?

February 03, 2012 | Lynlee Espeseth: The Value of Video Content

A recent report from Reuters offered some interesting insight into the world of video content. Four billion (yes, billion) videos are watched every day on YouTube and 60 hours of video is uploaded every minute. With the incredible popularity of video content, it’s no wonder that businesses are turning to it more and more to engage with fans. 


November 30, 2011 | Renee Cook: Online Video – It’s Where the Viewers Are

eMarketer estimates that US online video ad spending will reach $7.11 billion by the end of 2015, making it the fastest-rising category of online spending.