- Augmented Reality
- Broadcast Television
- Content Strategy
- Customer Experience
- Customer Insights
- Customer Journey
- Data Storage
- Design-Experience Design
- Dreamforce 2013
- Dreamforce 2014
- Google I/O
- HD Video
- Higher Education
- Information Architecture
- Loudness War
- Marketo Summit
- Mobile March
- Offline Marketing
- Online Marketing
- Public Relations
- Salesforce Marketing Cloud
- Search Marketing
- Social Media
- Software Development
- Software Maintenance
- Sundog Spotlight
- Time-Lapse Photography
- User Experience
- Video Production
- Viral Marketing
- Wearable Technology
- Web 2.0
- Web Development
- Web Video
July 02, 2008 | Sara Litton: Generation “Why-Not” – Do you really understand a currently empowered cardholder?
Have you noticed how many “Baby-Boomers” are beginning to retire? Well, not so slowly but surely they are. Coming into the work force, right on their heels, are members of Gen Y who are expecting to step into those very jobs the Boomers are leaving behind. If you tell them they can’t have those big jobs right away, they’ll most likely ask, “Why-Not?” (therefore, Generation Why-Not). If you tell them they have to work their way up the corporate ladder, you’ll probably hear them ask, “Why Should I?”
June 27, 2008 | Ron Lee: American Airlines’ Customers a Gogo over in-flight Internet
Your next flight, already made more expensive by rising fuel costs and surcharges, could get even pricier, as you quickly empty your wallet for checked pieces of luggage ($15 each way for first checked bag on American), “premium” seats ($25 on Northwest), snack boxes ($5 to $7) and now, in-flight Internet service on American Airlines ($12.95 for longer flights).
June 27, 2008 | Lon Keller: Spreading The Word
Investors.com, the online version of the Investor’s Business Daily newspaper, has published an article that says advertisers are placing more of their budgets with podcasts. To me, the good news here is not the fact that ad spend with podcasting is on the rise (we’ve known about that for some time now) but that a more established and respected institution like the IBD is telling the story.
IBD editors also have their own podcast. You can find it here. See ... this is part of how the podcasting game works. You find a podcast you like and spread the word.
June 27, 2008 | Dean Froslie: Web Content and SEO: Where to Begin – and What to Do Next
For an organization looking to boost its search engine rankings, small content upgrades often generate significant improvements – and deeper analysis can make an even bigger impact.
June 25, 2008 | Paul Bourdeaux: Here’s The Wrong Way To Test Exceptions…
Recently I found myself reading a LiveJournal blog interestingly named Workings of a Twisted Mind. Well, twisted or not, in the past couple of months the author has made several excellent posts regarding best practices in unit testing. My favorite is a recent entry that begins, “Here’s the wrong way to test exceptions in C++ and Java…”
June 25, 2008 | Greg Ness: Survival of The Fittest: The Evolution of Brands
Joe Crump, VP Strategy & Planning at Avenue A | Razorfish delivered an interesting presentation Monday at the Cannes International Advertising Festival in France. The topic was attributes good brands need to survive in the digital era. Below I’ve embedded the same presentation that he also gave to a group about a month ago:
Also, here is a link to the slide deck.
June 23, 2008 | Mark Sjurseth: More Delays Reported for Android…Depending How One Counts
There seems to be no hiding this story today. The short of it…Google is experiencing some delays with its roll out of Android and the first devices that will support it. Google had stated earlier this year that the first Android phone would ship in the second half of 2008. Today’s report from the Wall Street Journal reported a slow down which quickly down spiraled to reports of delay and “A Blow to Google’s Mobile Ambitions”. The apparent frenzy around the story appears to be short lived as more blogs are now clarifying the state of Android and restating that late Q4 still falls within the second half of 2008 where Google predicted devices would first emerge. As far as Google is concerned “We remain on schedule to deliver the first Android-based handset in the second half of 2008 and we’re very excited to see the momentum continuing to build behind the Android platform among carriers, handset manufacturers, developers and consumers.”
June 18, 2008 | Paul Bourdeaux: Top Ten Errors In Programming Lists…
All programming languages have them. It doesn’t matter if it is Java, C, C#, etc. For every language there is somebody, somewhere, who has compiled a list of the top ten programming mistakes for that language (except PHP, where apparently 10 wasn’t enough).
As engineers, we read these lists, laugh about the times we made those mistakes ourselves, and sometimes cross post the lists on other popular development sites. And that’s it. After that we file them away and don’t think about them until the next list pops up in the tubes. But it doesn’t have to end there.
June 18, 2008 | Greg Ness: New Survey: Internet Most Influencial On Buying Decisions and Consumer Behavior
Results of a large digital influence study in Europe shows the Internet has twice the influence of television and eight times the influence of print on consumer behavior. The study by Fleishman-Hillard and Harris Interactive surveyed nearly 5000 people in the U.K., Germany and France.
From the Harris news release:
“‘The research shows that the internet stands out as the most important communications medium in the lives of European consumers today’, said Dave Senay, president and chief executive officer of Fleishman-Hillard . “But there’s a mismatch between the growing impact of the digital channel and the proportion of marketing and advertising resources organizations allocate to it, relative to other media. This study provides insights across a wide range of consumer behaviours and decisions that will help communicators be more strategic in their marketing mix.”
June 15, 2008 | Jason Gibb: Apple Enters the Web 2.0 Arena with MobileMe
Nearly lost amid the excitement surrounding the new iPhone 3G, Apple introduced a new service at their World Wide Developer Conference (WWDC) called MobileMe. Many initially proclaimed it nothing more than a warmed-over version of Apple’s venerable—but not terribly popular—.Mac service. However, it includes some notable new features and, most intriguing to me, a new Web 2.0 interface that further closes the gap between the desktop and the Web.
June 12, 2008 | Greg Ness: Ready, Fire, Aim
There is a considerable amount of marketing money wasted each year because of ready, fire, aim. That’s marketing without first establishing a clear brand identity and personality. Even worse, some companies struggle along hoping marketing or advertising will define their brand. Marketing, advertising and other communications activities should clearly convey and enhance the brand identity and personality, but it is usually an ineffectual, expensive and backward process to let marketing try to create the brand.