- Augmented Reality
- Broadcast Television
- Content Strategy
- Customer Experience
- Customer Insights
- Data Storage
- Design-Experience Design
- Dreamforce 2013
- Google I/O
- HD Video
- Information Architecture
- Loudness War
- Marketo Summit
- Mobile March
- Offline Marketing
- Online Marketing
- Public Relations
- Salesforce Marketing Cloud
- Search Marketing
- Social Media
- Software Development
- Software Maintenance
- Sundog Spotlight
- Time-Lapse Photography
- User Experience
- Video Production
- Viral Marketing
- Web 2.0
- Web Development
- Web Video
October 12, 2007 | Greg Ness: Customer Anthropology: Study Customers Through Their Behaviors
Quantitative or qualitative research studies that seek to shed light on what people think have been important marketing tools for ages. The problem is, and we all know this intuitively, people don’t necessarily do what they say they will do. In other words, thoughts don’t predict actual behaviors. So even if 24 percent of people in a statistically sound phone survey say they would buy your new product or service at a certain price, why did only four percent actually do so?
These kind of disconnects between thoughts and actions, can have huge implications for corporations, so anything that helps companies better predict the behavior of their customers is welcome news. David Pollard discusses a new methodology for doing just that with the intriguing name: Customer Anthropology.
October 11, 2007 | Greg Ness: Are You Selling Aspirin or Vitamins?
Paula Stout recently offered an interesting analogy in a Business Week article that illustrates the divide that often exists between sales and marketing at many companies. She said sales often uses the aspirin approach: sell to the pain points a customer might have. On the other hand, marketing often uses the vitamin approach: they assume clients want to grow so they offer longer-term solutions that will fortify future performance. It’s an illustrative comparison. The problem, of course, is that unless sales and marketing are on the same page, there is a good chance that your customers or prospective customers will be confused about your brand.
October 09, 2007 | Benjamin Myhre: Humorous Look at Why Communication is Critical
Although the attached example is a humorous look at customer service, it demonstrates the importance of an organization’s ability to communicate.
September 29, 2007 | Jon Gilbertson: Online Sales Slowing
After considerable year over year growth since the inception of the Web, online sales growth in major sectors like books, computer peripherals, pet supplies and others have dropped dramatically. Online sales this year are expected to reach a respectable $116 billion or 5 percent of all retail sales. Nothing to slouch at, but it is becoming increasingly more difficult to maintain the growth rate seen in recent years.
September 28, 2007 | Nathan Voxland: Salesforce.com to add “Crowdsourcing”
While sites such as Flickr, Wikipedia and Digg have become a staple of many people’s day, the idea of opening up business functions traditionally delegated to a small group of people is a foreign concept to many organizations.
With the Winter ’08 release of Salesforce.com, concepts similar to what drive those and other “Web 2.0” sites are being added to Salesforce Ideas (open submissions and voting) as well as Salesforce Content (open publishing as well as a rating system and tags).
September 27, 2007 | Ron Lee: Surfing the Friendly Skies with Broadband
“Getting away from it all” soon could become more difficult, thanks to an announcement by Alaska Airlines this week to test in-flight broadband service.
September 26, 2007 | Sarah VanNevel: New Fall TV Line-ups: Drivers and Viewers Wanted
As the excitement of fall slowly wears off and the people of the Midwest settle in for what promises to be a long, cold winter (c’mon, we all know its true) there is one more new autumn beginning to look forward to—the fall T.V. season, which kicked off Monday. And in this business, what could be more important than the shows themselves? Why, the advertisements, of course.
September 26, 2007 | Lon Keller: Podcasting Continues to Gain Credibility ... and Income.
For those closely following our changing media landscape, you may already be familiar with the recently formed Association for Downloadable Media, an organization whose primary goal is to develop standards for podcasting advertising and audience measurement. On Friday, September 28th, the ADM will be hold its first in-person meeting at the Podcasting and New Media Expo. This will give attendees the chance to discuss the goals of the organization and discover what benefits podcasters may gain through ADM membership.
September 26, 2007 | Paul Bourdeaux: The Difference Between Reliability and Quality
They sound similar. And they are often used (erroneously) interchangeably. Both terms, reliable and quality, can be used to describe a software application that has a low degree of error. But there is one fundamental difference between the two. One is objective, measurable, and can be estimated, whereas the other is based on primarily subjective criteria…
September 26, 2007 | Greg Ness: Building A Brand Often Begins One Employee At A Time
Here. Thanks for the point Laurie.
September 24, 2007 | Dean Froslie: Celebrate National Punctuation Day
Alert the grammar geeks: Today (Monday) is National Punctuation Day. We celebrate the “lowly comma, correctly used quotes and other proper uses of periods, semicolons and the ever-mysterious ellipsis.” See the official site for a pile of punctuation resources and fun.
September 24, 2007 | Greg Ness: Supercharging Revenues: Integrate Sales, Marketing and IT
Several representatives from our company have attended three big conferences this year: The Forrester Marketing Forum, the Forrester IT Forum and most recently, Dreamforce in San Francisco. The takeaway from the first two conferences was clear: if you want to be a player in tomorrow’s business world you better find a way to integrate marketing and IT. The takeaway from the Dreamforce conference was equally clear: if you want to be a player in tomorrow’s business world you better find a way to integrate sales and marketing.
So just imagine how powerful your revenue machine would be if you could integrate all three functions: sales, marketing and IT. This would have significance for both the B2C and B2B worlds, but it could literally supercharge the new business process for many B2B companies.