- Augmented Reality
- Broadcast Television
- Content Strategy
- Customer Experience
- Customer Insights
- Customer Journey
- Data Storage
- Design-Experience Design
- Dreamforce 2013
- Dreamforce 2014
- Google I/O
- HD Video
- Higher Education
- Information Architecture
- Loudness War
- Marketo Summit
- Mobile March
- Offline Marketing
- Online Marketing
- Public Relations
- Salesforce Marketing Cloud
- Search Marketing
- Social Media
- Software Development
- Software Maintenance
- Sundog Spotlight
- Time-Lapse Photography
- User Experience
- Video Production
- Viral Marketing
- Wearable Technology
- Web 2.0
- Web Development
- Web Video
June 03, 2008 | Johnathon Rademacher: Gartner Identifies Top Ten Disruptive Technologies for 2008 to 2012
At the recent Gartner Emerging Trends and Technologies Roadshow in Melbourne, Gartner identified the Top Ten Disruptive Technologies for 2008 to 2012. This intriguing list is a compelling argument for IT professionals to revisit their plans for future application development. Gone are the ways of heavy, expensive do it all applications. By utilizing on-demand software and mashups you can create robust applications in days instead of months. For organizations that prefer to keep their applications in house, more powerful multicore and hybrid processors powering virtual hardware will allow you to reduce downtime and better utilize resources.
June 02, 2008 | Greg Ness: Slower Economy Will Accelerate Shift To Advertising On The Web
A new five-year forecast by IDC predicts even though overall advertising will stagnate during the next five years, Internet advertising in the U.S. will grow eight times faster than the average. IDC says Internet advertising will double in the next five years and become the second biggest advertising medium eclipsed only by direct marketing. That forecast would place Internet advertising ahead of newspaper and television in total ad revenues.
May 31, 2008 | Greg Ness: URLs in Magazine Ads Dramatically Increase Website Traffic
I would have thought by now that every company puts their URL in their magazine ads. Apparently not. A study sponsored by the Magazine Publishers of America demonstrates that including a URL in ads can boost traffic to a company’s website by up to 186% over ads that don’t feature the company’s web address.
Including a URL just seems like a no-brainer. I picked up a number of magazines around the house and started checking for URLs in the ads. Whoa…I was surprised to find many ads that didn’t have a URL displayed. And most of the companies that were advertising in these publications (without the URLs) would have definitely benefited by building more brand engagement through additional website traffic.
May 30, 2008 | Mark Sjurseth: Short But Sweet At Google I/O
Vic’s keynote also answered a common question regarding Google motives…What is Google doing hosting a developer conference if Web is the platform?
May 30, 2008 | Ron Lee: Mobile Banking Moving into the Fast Lane
Consumers, start your cell phones! Mobile banking services in the U.S. appear to be poised to triple by 2009 (Aite report), or to double by 2010 (Sybase report). Despite research finding differences, one thing is clear: U.S. banks are ramping up efforts to make consumers aware of mobile banking, consumer clearly want the service, and that means bank marketers are ready to put technology and marketing dollars behind it to get you the consumer to adopt it.
May 30, 2008 | Jon Gilbertson: MSN Publishes 2008 Customer Service Hall of Shame
Earlier this week, MSN published the results of their 2nd annual, 2008 Customer Service Hall of Shame Survey. The national online survey, conducted by Zogby International polled 7,724 randomly chosen respondents and includes 140 companies from 14 industries. Several companies including Sprint, Time Warner Cable and Comcast have appeared on the list both years. Topping the list this year is AOL.
May 27, 2008 | Paul Bourdeaux: Should We Test Getters and Setters?
When new engineers are being brought into the fold of unit testing, one question invariably arises: “Should we test getters and setters?” The answer, in the humble opinion of this engineer, is yes. This is by no means a new argument; it has been raging across the software development field for years. Let’s face it, public getter and setter methods are (normally) inherently simple, and writing unit tests for them seem to be a waste of time – testing the language’s ability to set and pass variables instead of any actual code. But there are a few dangers lurking in not testing them…
Whenever I advocate testing getters and setters, the first argument I almost always get is, “A simple getter and setter can’t break.” Wrong. They can break, and I have seen it happen.
May 26, 2008 | Jason Gibb: New RIA Benchmark Compares Web Technologies
Recently I have been fascinated by a new breed of benchmarking tools for Rich Internet Applications (also known as RIAs). As developers push more application functionality and interactivity to the browser, the speed and consistency of page rendering has become critical to a successful Web 2.0 app. The new benchmark on the block is GUIMark, a self-described “RIA benchmark.”
May 23, 2008 | Lon Keller: Podcast Audience Up, Up, and Not Going Away!
Once again, new evidence has emerged that continues to legitimize podcasting as a formidable means of content and information distribution. In its third annual report on podcast consumption, the 2008 Arbitron/Edison Media Research Internet and Multimedia study reveals significant growth in the consumption of audio and video podcasts. eMarketer agrees, predicting podcast audiences will increase 251% in 2012. That’s less than four years folks. This is big news considering today’s market where consumers have a vast amount of choices for information and entertainment.