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April 04, 2008 | Greg Ness: Planning: The Condensed Version

imageSeveral years ago, I recall reading some good advice about advertising concepts: Try making the point first with a billboard idea. A billboard forces you to economize your thought process and to really focus on the essence of the idea. A recent Fast Company article highlights a book with the same type of advice for planning and problem-solving: Put it on a napkin first.

April 03, 2008 | Greg Ness: 10 Trends In Social Media Via Aki Spicer

Aki Spicer, a planner at Fallon gave a live presentation last week on 10 social media trends that marketers need to watch. The livecast is gone, but you can still pick up the Slideshare deck above—you’ll want to go to a full screen view of this one. You can also pick up the pdf version here.

April 03, 2008 | Sarah VanNevel: Social Media Campaign Works Wonders for Disney Flick

While Disney’s tween movie series High School Musical (HSM) has been wildly popular among 12 to 14 year-olds, older siblings of HSM fans have probably been more excited about the company’s dance-themed flick Step Up and its sequel Step Up 2 the Streets. Released on Valentine’s Day, the sequel was a surprise hit at the box office, thanks in-part to Disney’s use of social media. A post last month on http://social-media-optimization.com/ discussed the success of Step Up’s MySpace campaign.

April 03, 2008 | Lon Keller: Podcasters:  Don’t quit your day job—just yet.

Those of us in the podcasting game, both subscribers and producers alike, have listened for the past 4 years on how podcasting could allow a content producer to quit their day job and reap the rewards of financial freedom.

Recently, Michael W. Geoghegan posted some very insightful thoughts on the topic, going as far to say that podcasting is a community rather than an industry.

April 01, 2008 | Mark Sjurseth: Sprint Bets Big in Vegas

Today was a big day for Sprint at Las Vegas trade show CTIA Wireless 2008. CEO Dan Hesse announced several new devices.  The most significant of these reveals is the Samsung Instinct.

Look Familiar?

April 01, 2008 | Greg Ness: A Fresh, Getting-Your-Career-Started Point of View

For the last several years, I taught an advertising class as an adjunct professor at Concordia College. It was a rewarding experience. As part of my class requirements last year, students were to start and maintain a blog. One of those students was a promising and bright designer by the name of Christopher Nuernberger. His blog was entitled “Shades of Gray” and he is still blogging today under the same title about a year after his graduation.

In fact, if you are just starting out in design, marketing, or communications, Christopher’s thoughts and insights might be especially helpful for you. Many of his posts deal with the challenges of getting started in the business, and he is writing this from the relevant viewpoint of his own personal perspective. I heard from Chris recently, and he now has a great job and many regular blog readers. Good job, Christopher.

March 31, 2008 | Greg Ness: We All Need A Little Downtime

Just got back from a week in the wilds of Utah hunting light and photographic landscape icons with my camera. There are a few photos from the trip here on Flickr. I was offline (= downtime) for about a week, and that felt good until I attempted to catch up on all my RSS subscriptions. Yikes! Why didn’t the world take a time out while I was gone? On a side note, I can’t believe how much richer (and accurate) the colors appear on Flickr with the Safari Browser rather than Firefox.

March 31, 2008 | Dean Froslie: Make Your Content Findable

Two recent studies illustrate how users are often disappointed in online content. The relevant content isn’t there, it’s difficult to locate, or it doesn’t connect with the audience.

March 31, 2008 | Jason Gibb: Browser Wars Revisited

You may recall the halcyon days of the late ‘90s: Amazon was just a book store, Google wasn’t the top search engine, and Internet Explorer was an upstart Web browser challenging the domination of Netscape Navigator. In those days, the top browsers competed by adding non-standard features and extensions to the nascent HTML, CSS, and JavaScript syntax.

The concept of “Web Standards” was unfamiliar to the majority of Web developers, who gladly implemented browser-specific hacks to implement the latest and greatest techniques on their Web pages. It was a time of rapid divergence—browser makers ignoring standards and consistency in the name of differentiation and market share.

March 30, 2008 | Ron Lee: Virtual safe deposit boxes open for business

imageTired of making trips to the bank to stuff legal documents in a safe deposit box? Now consumers can lock up their important documents online, thanks to electronic document archiving soon to be offered by banks.

March 24, 2008 | Greg Ness: More on the Future of Marketing and Advertising

Last week I posted about a YouTube video on the future of advertising from Ben Hourahine at Leo Burnett, London (see below). The Slideshare deck above provides another great overview on that same subject. It’s from Paul Isakson.

There are some prescient quotes in this deck from some of the people on the front lines of the digital marketing frontier, as well as some powerful slides on branding and insights. Thanks to David Armano for the point on this one.

March 20, 2008 | Greg Ness: Idol Marketing

imageApple definitely knows how to feed off the buzz.