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June 30, 2015 | Tiffanie Honeyman: 5 Reasons to Add Video to Your Marketing Mix

If you were given no more than a tenth of a second to make an impression on a customer or prospect, would you able to make a good impression?

According to Princeton psychologists, that’s how long it takes to form a first impression. And on top of that, researchers estimate consumers see over 300 ads per day and are becoming blind to banner ads. So how can a marketer break through? 

June 25, 2015 | Crystal Aakre: Picture a Better Brand: 6 Tips for Using Photography in Advertising

A picture is worth a thousand words. In advertising, you have to catch your viewers’ attention in a split second. With more than 300 million photos uploaded to Facebook alone every day, the images in your marketing efforts need to stand out in a sea of visual clutter that your customers are drowning in every day.

Too often, selecting or producing photography that effectively communicates your messaging becomes an afterthought. The images in every campaign should be carefully chosen to:

  • Match the characteristics of your brand.
  • Speak to your target audience.
  • Show your product in an interesting way.
  • Convey an emotion that you want the audience to feel about your product or service.

 

June 24, 2015 | Damie Berkey: Top Tech, Tips & Takeaways from Salesforce Connections 2015

Bringing your customer journey to life isn’t easy. It’s a big job, and it requires a big picture strategy for everything from digital marketing to integration.

While the work itself is complex, we’re always looking for ways to make it simple for our clients. And after attending Salesforce Connections in New York City last week, we’re excited about new advancements in technology that will help enhance and streamline the customer journey on a global scale.

Wondering what’s in store? Here’s a quick recap of the conference, including the top tech, tips and takeaways.

June 24, 2015 | Laura Schjeldahl: 5 More Tips for Improving Online Forms

A follow-up to the Top 5 Tips for Improving Online Forms, I explore 5 more valuable lessons in online form usability.

June 18, 2015 | Craig Isakson: 5 Lessons I’ve Learned From User Experience

I have been around technology for a long time – just about as long as I can remember. Back when I started computing, the concept of user experience (UX) wasn’t even a thing. You knew the commands to tell your computer what to do. And if you didn’t know a specific one, you’d have a way of finding it. Soon after, graphical user interfaces (GUI) came to be, and UX became vital even before people really knew what to call it. Just like today, everybody was looking for the most pleasing way to present information – and trying to make every action a little easier.

June 17, 2015 | Craig Isakson: Context Matters: How to Engage Your Customers with Mobile

It’s safe to say that the customer is the lifeblood of any business. Without customers buying your products or using your services, your business would cease to exist. That’s why it’s so important to engage with your customers and provide them with personal journeys tailored to their personas. And the best way to start? Use the platform preferred most by your customers.

June 15, 2015 | Eric Dukart: 4 Steps to Successful Digital Marketing Integration

It’s time to align your digital marketing channels and devices with your marketing automation platform. Wouldn’t it be great if there was an “out of the box” solution to make this integration seamless? Unfortunately, it isn’t quite that easy. It takes thoughtful strategy, calculated decisions and a fair amount of work to make it successful.

Here are four key considerations that we define with our clients to help ensure the best possible integration:

  1. Customer
  2. Journey
  3. Information
  4. Channels

 

May 29, 2015 | jjacobson: Center Around Your Customer: Content Is Courtship

And there are plenty of fish in the sea. The good news? There are more prospects than ever (about 7 billion, give or take). The bad news? There are more competitors than ever, too.

The old days of marketing were based on scarcity. When there were only a handful of products or services in a category, all you had to do was get more attention than your competitors.

Today the tables have turned. It takes more than being flashy to generate business – and that’s a good thing. Instead of just trying to be the hottest product on the block, marketing means getting to know your customers and catering to their wants and needs. What was once superficial advertising has transformed into genuine business-to-buyer relationships, based on mutual benefit.

Think of it like dating – you are trying to woo prospects and then turn a one-time customer into a life-long relationship. The key to creating that kind of loyalty? Content. The messages you choose, the channels you use and the timeliness of delivery play a pivotal role in attracting and retaining customers. In short, content is courtship.

May 27, 2015 | Terry Luschen: How to Find the Right Partner for Data Integration

Choices can make us all feel like Goldilocks. One option is too big, another option is too small. Data integration can feel the same way. It’s hard to know what’s “just right” for your organization.

Wait – what exactly is data integration? It’s the combination of technical and business processes used to combine data from different sources into meaningful, valuable information. And it starts by defining where your data is coming from. Is the data in an existing database, spreadsheets or your CRM system? Are you picking the right data that is valuable enough to spend money moving it between systems? Which processes will get the job done?

There are a lot of questions involved.

May 25, 2015 | Tiffanie Honeyman: YOUR SECRET WEAPON IN THE CUSTOMER JOURNEY: DIGITAL MEDIA

Ah, the “Age of the Customer”… where contemporary marketing strategies begin and end with the buyer’s point of view. Today brands are judged with higher expectations than ever before, and with most customer experiences happening online, digital media is a big part of the equation.

The good news? You can gain incredible visibility into your customers’ interests, and more importantly, what drives those interests. You can see the entire customer journey, inside and out.

May 21, 2015 | jjacobson: Facebook Creeping for Business: Shortcuts for Competitive Analysis

Disclaimer: Thorough research into your competitors is important, even crucial to your success. Ultimately, you get what you pay for. Finding a partner with the tools and experience to sift through mounds of data, collect the right intel and analyze your adversaries gives you the best chance to “zag” against their “zig.” 

Still, there are instances where timelines and resources aren’t available to adequately assess your competitors. Use these tips when you’re in a pinch to understand how your competition is attracting and retaining customers.

May 19, 2015 | Amy Crews: 3 Starter Tips: Designing Your First Apple Watch App

It’s no longer just a concept waiting to be prototyped. The new Apple Watch is here!

The first Apple Watch sales sold more on day one through pre-orders than Android Wear watches did in all of 2014. New orders have been pushed back as far as July.

That means two things:

  1. Don’t expect Apple Watch in physical stores until late June with few exceptions.
  2. It isn’t a fad. This watch will be around for a while.