2014 Social Media Facts

As social media is always changing, it’s always beneficial to keep up to date with the most recent stats in the industry. I have collected the top stats from multiple sources I follow below. Take a look and see how the industry is shifting in the space of social media.

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Marketers place very high value on social media: A significant 92% of marketers indicate that social media is important for their business, up from 86% in 2013.

Tactics and engagement are top areas marketers want to master: At least 89% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.

Facebook and LinkedIn are the two most important social networks for marketers. When forced to only select one platform, 54% of marketers selected Facebook, followed by LinkedIn at 17%.

Original written content is most important for social media marketing: A significant 58% of marketers stated that original written content is the single most important form of content, followed by original visual assets (19%).

Blogging holds the top spot for future plans: A significant 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014.

Michael A. Stelzner, Social Media Examiner (May, 2014)

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Budgets will increase: 57% of marketers plan to increase or maintain their budget spend in 2014 around social media.

Social is no longer an option: 47% of marketers believe social media is core to their business.

Social media impacts the business: 86% believe social efforts will or do provide an ROI.

Efforts are being made to support social media: 57% of marketers have a dedicated social team.

ETMC, 2014 State of Marketing Survey (2,500 responses)

These stats prove social media is a channel a business must utilize as a two-way conversation. There are many ways a company can engage in social media from customer service to marketing efforts, but having a strategy is one of the first things to plan. Have a question about your social media presence? Feel free to comment below or connect with me on Twitter @grevealyssa.

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