Leveraging User Generated Content
Brands love to showcase their love from brand advocates and customers love to see their images valued by a company. However, when looking at what images to share and how to give credit, it’s important to keep in mind legal help to make sure the it’s ok for the brand to do so. A disclaimer on the Facebook page and website are one step in the right direction.
Below are a few disclaimers brands have put directly on their about section to set expectations and allows them to re-purpose content and stories shared with them.
Gap’s Facebook Page: “For any content that you submit, you specifically give Gap a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use, copy, modify, delete, adapt, publish, translate, sell or distribute such content you post on the Gap Facebook page, without further approval by you or compensation by Gap.”
BMW encourages their community to share with them by stating, “This is the official Facebook page of BMW - the page for BMW enthusiasts, fans and drivers. But this page is not all about us — it’s also about you! Send us pictures of your cars, tell us why you love driving and let us know what we can do for you.”
There are different ways to set expectations but it’s important to do so your audience is aware of how your company may use the content they share.