10 + 4 Ways To A Better Website

The AU Blog put together a helpful list of 10 Things That Will Make Or Break Your Website. The list is useful because it was compiled from many suggestions by various speakers at the recent Future of Web Apps Conference in San Francisco. Judging from the large number of interesting comments that accompanied this blog entry, the post struck a chord with many.

There was also an instructive article by Nick Usborne at MarketingProfs titled, “Four Critical Keys to Writing a Web Site Home Page.” The author did a good job of covering the most important points in a succinct entry. Those points include:

1. Use your principal homepage headline to communicate your site’s underlying value proposition
2. Use some short introductory text to clarify and expand on your headline
3. Help visitors find what they are looking for
4. Make your first-time visitors feel comfortable and confident

Seems like basic stuff, but it’s amazing how many sites miss one or more of these critical areas.