B2B Marketers To Focus On Customer Acquisition and More Online in 2007

The 2007 Marketing Priorities and Plans survey conducted by B2B Magazine reveals a couple of important trends. Here is what B2B marketing managers listed as their primary goal in 2007:

New customer acquisition (62.3%)
Brand awareness (19.5%)
Customer retention (11.0%)
Other goals (7.3%)

The survey also indicated almost two-thirds of B2B marketing managers planned on increasing their overall 2007 marketing budgets. The category that will receive the biggest increase in 2007 budgets will be online marketing with over 75% of respondents indicating they will increase their Web-related budgets.