2008 Blogging Report

Technorati recently released its 2008 State of The Blogsphere report. Blogging continues to grow from a number of different perspectives:

1) The number of blogs (approximately 184 million blogs worldwide and about 26 million in the U.S.)
2) The number of blog posts (now approaching one million posts per day)
3) The number of blog readers (77% of active Internet users read blogs)

As the Technorati report points out, blogs are transforming, and it is becoming difficult, at times, to distinguish blogs from mainstream media (about 95 percent of the top 100 U.S. newspapers now have reporter blogs).

According to the report, the mean annual revenue for bloggers who have advertising on their blogs is $6,000. For blogs that have 100,000 or more unique visitors per month, that annual revenue figure rises to $75,000+.

Approximately 70 percent of U.S. bloggers are college graduates, and 42 percent have had some graduate school. Males comprise 57 percent of bloggers in the U.S.

The key metric that most bloggers use to measure the success of their blogs is personal satisfaction (75 percent).

The six-part Technorati report delivers a thorough examination of the world of blogging in 2008 and should be interesting reading for anyone who has a blog or reads blogs frequently.