2011: The Year of Social Integration

A great slide deck from Jerry Owyang who, as always, knows the pulse of social media. There’s more about it here on Jerry’s blog.

According to his presentation, here is where organizations should focus in the year ahead:

• Hire correctly (Gurus/Ninjas/Samurai need not apply) and properly train for scale
• Integrate social media on the corporate website, then aggregate and curate
• Invest in advertising that leverages social graph
• Build an unpaid army of advocates –get your customers to do the work for you
• Invest in scalable systems like SCRM and SMMS
• Learn to measure using the ROI Pyramid

[note: I added the links in Jerry’s list above.]