6 Reasons Why B2B Companies Should Consider Marketing Automation

Earlier this month I answered the question “What is Marketing Automation.” Today I came across an article that details 6 reasons why you as a B2B marketer might need a marketing automation solution. Merlin Francis documents the type of challenges that face you as a marketer and how an automation system.

I especially found the below statement very powerful and lends much credence to the power that many of these automations systems can provide around documenting anonymous visitors to your website.

This clearly indicates that organizations are actually losing out on getting to know almost 95% of the people who have shown some level of interest in their company or product by visiting their website for ‘more information.’

Read the complete article here.