Ad Spending Up With Internet Tactics Leading The Way

According to Nielsen Media Research, spending on advertising in the U.S. rose 4.2 percent in 2005 over the 2004 figures. Largely responsible for that overall increase was Internet advertising which led the field with an increase of 23.3 percent over other media categories. News on the report came via MediaWeek. Other strong category increases included Spanish-language TV (up 16.9 percent) and cable television (up 11 percent). National newspapers had the biggest decrease in ad spending with -4.7 percent.

Also, a report from iMedia Connection reveals where marketing budgets for 2006 are headed. Areas that advertisers plan “substantial increases” in 2006 include:
• Web site improvements…39 percent
• Search marketing…38 percent
• Online ads…36 percent
• Rich media online ads (streaming video/audio)...28 percent

Both e-mail marketing and ads targeting mobile phones showed double digit increases in advertisers’ plans in 2006.