B2B Advertising Growing And Changing
According to a story at BtoB Magazine, overall B2B spending in the first half of 2006 was up a total of 1.6 percent over the previous year’s figures. It was up 3 percent among the top 100 B2B advertisers.
Similar to recently released B2C figures for 2007, most of the growth in B2B advertising is directed at the Internet (up 21.4 percent among the top 100 B2B advertisers).
Two significant B2B media categories—business publications and local newspapers—declined 2.7 percent and 6.4 percent respectively. These new figures confirm a definitive trend over the last several years: Advertisers are taking money out of what have been their traditional stalwark media categories and funneling more of their marketing budgets to the Internet.
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