Billboard Monitors the World’s Mood

Kraft’s Jell-O Pudding and ad agency Crispin Porter + Bogusky have installed a billboard at the corner of West Broadway and Grand in New York that uses Twitter to monitor and display the world’s mood in real-time. 

For those of us not in New York, there is a web version at www.jellopuddingface.com. When the mood starts to dip, Kraft uses Twitter to give away pudding until it comes back up.

CP+B monitored Twitter for two months, and found that the national average for smile and frown emoticons used in a tweet to be 1,200 smiles and 800 frowns per minute. Relying on that data, they built this billboard that pings Twitter every seven seconds and adjusts the billboard accordingly.  Whenever the national average of smiley faces dips below 51 percent, Kraft gives coupons at random to Twitter frowners.