Building Relationships

In a recent webinar, Jamie Turner, editor of The 60 Second Marketer, gave tips and suggestions on how to use LinkedIn, Facebook, YouTube and Twitter to grow your business. Several points were shared but one item to remember is that we are building relationships with these tools. Marketers can utilize these tools to move a stranger to a friend, a friend to a prospect, a prospect to a customer and a customer to a loyal advocate. We cannot expect to immediately jump to a loyal advocate. As marketers, we must make efforts to “date” our new friends and allow them to experience our company before they commit. 

Other suggestions from Jamie Turner include:
Understand that social media is not traditional media.
Accept the fact that not all social media is measureable.
Measure what you can.
Don’t enter into social media half heatedly.
Don’t just talk to consumers, get them involved.
Think of social media as a date. People want to experience your company before they “get married” to you.
Remember social media isn’t about you, it’s about them.
Listen to the conversation and then join in the conversation.
It’s not personal, so don’t argue. Listen and discuss.