Color Of The Year: Chili Pepper Red

It’s official: the 2007 Pantone color of the year is Chili Pepper Red. Here’s a description from the link:

“This engaging, resonant hue strikes a high note for fashion and personal expression as its boldness is appealingly eye-catching, sophisticated and enticing. In a time when personality is reflected in everything from a cell phone to a Web page on a social networking site, Chili Pepper connotes an outgoing, confident, design-savvy attitude. Whether expressing danger, celebration, love or passion, red will not be ignored…In 2007, there is an awareness of the melding of diverse cultural influences, and Chili Pepper is a reflection of exotic tastes both on the tongue and to the eye. Nothing reflects the spirit of adventure more than the color red.”

In a related story, The Color Marketing Group has also released its color trends predictions for 2007:

“Green rules! - The idea of ‘green’ means the color green, too.  But look for softer, more botanical greens inspired by nature.

Blues from Nature – The color of the sky, the color of water, true blues from nature will be everywhere.

New Natural Neutrals – The newest neutrals, especially medium to dark browns, are soul-satisfying.  Beiges, browns and tans will be more earthy and grounded – reflecting the colors of rock and stone and soil.

Rich, Ethnic Accents – Lighter, neutral settings will be punctuated by warmed-up accent colors from a rich mix of countries and cultures.  Deep, rich ethnic reds and warm, glow-y oranges are the ‘punch’ colors for 2007.”