Content is Still King

Content is still king, and no one knows that better than Richard Rosenblatt, CEO of Demand Media.  One of Demand Media’s websites, eHow.com, draws over 50 million users per month by offering information on how to do just about anything, from creating a piece of art to planning a wedding.  Thanks to an army of independent content writers and producers, eHow.com draws more visitors each month than Twitter, NBC or ESPN.  In an interview with USA Today, Rosenblatt says the content published by his company is driven by internet search requests.  He simply gives the people what they want.

Businesses today can learn from what eHow is offering.  Much time and money is invested when developing a business website, but many miss out on a great opportunity to showcase their expertise.  When it comes to adding multi-media on their site, some just post their TV commercial and call it a day.  Instead, they could explore the variety of needs their customers have and create online video content that addresses it.  For example ... let’s say you own a greenhouse or flower shop.  Sure, you can create a video message telling people about all the different types of plants and flowers you offer, what hours you’re open and so on.  B-o-r-i-n-g!  Instead, showcase your knowledge and experience by producing a series of videos featuring some gardening tips.  Show customers which plants grow better in the sun or what type of tomatoes taste better in salsa.  The list of ideas is endless and it will give your customers a reason to come back to your site and your store, while building trust along the way.