Death to “Rich Media”

For 2011, it’s time to retire the term “Rich Media” from your strategic docs and sales pitches.  It’s likely you may be missing opportunities by using the term too broadly.  Here’s how:

To learn more about the different categories of enriched online advertising, check out a Quick Start overview to online ad formats here: http://www.sundog.net/our_knowledge/whitepaper/rich-media-strong-roi/