Dominos Pizza Launches Augmented Reality Mobile Campaign

Dominos Pizza is using Augmented Reality to promote its 555 deals in Britain, with over 6000 AR enabled posters going up across the UK.

The poster, which uses the Blippar App, has elements of the poster jump out and offer consumers discounts and menu options from Domino’s.  The screen shots below show a non-augmented and augmented view of the poster. 

Nick Dutch, the multimedia manager at Domino’s Pizza, said that the company had seen success with its QR campaigns, and AR was the next logical step.  Look for this trend to repeat as the mobile marketplace continues to mature in 2012.