Eight Out-There Trips: Travelers Are The Ultimate Transumers For Marketers

“Transumers are consumers driven by experiences instead of possessions.” That’s the definition according to this Springwise story. Springwise says transumers are behind the rising trend toward fractional ownership for vacation properties, jets, yachts, racehorses, and even racecars.

However, travelers could be classified as the quintessential transumer. They spend an incredible amount of time and money simply buying an experience whether that’s a week on the beach in Cancun, a stay in the Ice Hotel near Quebec, or one of these eight more adventurous “experiential” options:

A trip into space: Space Adventures
A marathon on Antarctica: Antarctic Ice Marathon Races
A 6000-mile trip on the Trans-Siberian Railroad: Mir Corporation
An undersea hotel: Hydropolis
The ultimate safari: The Micato Grand Safari (download pdf)
An around the world cruise: Holland Grand World Voyage
A climb to the top of the world: Mt Everest with Alpine Ascents

These travelers usually have little tangible possessions to show for their experience other than some souvenirs, photos and memories. Apparently, that’s enough of a payoff. Marketing travel and adventure to transumers is a big business, and based on what we see above, the sky’s the limit.