Email and Twitter to Merge

In an attempt to combine multiple social media fronts, email marketing behemoth Exact Target purchased CoTweet, a company created to help businesses establish a presence on Twitter.

In the SocialBeat article by Kim-Mai Cutler, “Q&A: How will e-mail, social media marketing merge?” the two owners discuss what led to the decision to join forces and what this will mean for the future of social media and marketing. The CEOs of Exact Target (Scott Dorsey) and CoTweet (Jesse Engle) acknowledge the pain point they are hoping to address by this collaboration is joining opportunities such as Twitter, Facebook and email; which are disconnected for the most part at this time.

This holds special challenges, but if these tycoons put this alliance to work, we may see a whole new world of integration between social media markets.