Faith, Blogs and RSS

It’s easy to think that large, technologically-progressive organizations are the only ones adopting RSS, blogs and other new media.

Here’s a challenge to that thinking: In a recent For Immediate Release podcast, Shel Holtz reported on the excellent social media tools created by the Wisconsin Evangelical Lutheran Synod. The third-largest Lutheran body in the U.S. has a blog with more than 15 authors. The site also offers more than 25 RSS feeds ranging from devotions to newsletters and Q&A articles. And, equally impressively, the site has excellent tutorials and FAQs on blog ethics, how RSS works and links to popular news readers.

The site’s content continues to grow, which suggests it’s building momentum and readership. It’s a great example of what’s possible with these new tools – as long as the tactics align with your organization’s goals and strategies.