From “Must See TV” to “Must Tweet TV”

The NBC television network introduced us to the slogan “Must See TV” in the 1990’s. The slogan was used to brand its prime time block of sitcoms then, and is most often applied to its Thursday night lineup.

Now, TV viewers are leveraging social media as a platform to talk about their “must see” program with other viewers and to engage with program content. A recent analysis by NM Incite and Nielsen sheds light on which demographics are engaging with TV across social media.

Social media may be big with young people, but not when it comes to talking about TV on social media.
Adults 35-49 are the biggest group of people talking about TV on social media, at 30%. Click here to read the entire report.