Google Buys Measure Map

Remember about three months ago when I compared the then new Google Analytics to the then new Measure Map? Well, Google won —  last week they bought Measure Map from Adaptive Path. The general consensus on the Web is that Google will roll the blog analytics tool into its blogging platform Blogger. The question then is will those people using it on non-Blogger sites (like me!) still be able to use it or will it become a Blogger only feature. It would be a great addition to Blogger but I can think of at least ten things they should add before analytics. Hopefully they’ll leave it open for everybody to use, but if not I can always switch to Mint.

While buying Measure Map was a good deal for Google — they don’t need to build the same tool from scratch and honestly Measure Map is a beautiful piece of software — the real gem in this deal may be getting Jeffery Veen from Adaptive Path as well. Veen is a well-known and highly respected user experience guru with a long list of accomplishments on the Web and is the project leader for Measure Map.