Integrated Media Plans Increase Effectiveness of Campaigns

A new report out by Nielsen indicates that running a TV campaign along with an online campaign will greatly increase its effectiveness. The study revealed that consumers exposed to the message on TV and online were twice as likely to inquire about the product then if they were only exposed to the message on TV or internet alone.

Consumers watch an average of 158 hours of television per month. However, a large percentage of these viewers are multi-tasking. Roughly 40% of people in homes with internet access use TV and Internet simultaneously once a week.  The chart below shows just how much time we spend consuming media each month.

Taking an integrated approach to your marketing campaigns will increase brand awareness, boost memorability (ad recall) and increase the effective reach of your campaign.