Make ‘Em Laugh

Effective advertising makes you feel. Whether it’s humor, shock, surprise or empathy – great marketing engages your emotions. And, that emotional connection will lead you to find rational reasons and facts to support your brand loyalty and purchase decisions.

One of the most effective ways to achieve that emotional connection is through video or film. There’s no other medium that lets you create the perfect storm of emotion-triggering responses. The powerful combination of moving images, music, sound effects, lighting and editing creates a mood, a feeling – an instant connection.

It’s why we love movies, TV, video games and the Internet. And now, with the rise of mobile devices, the ability to deliver video to consumers is expanding exponentially. Truth is, they are demanding it. A Nielsen Company survey from August 2010, shows that 49% of iPad users say they’re more likely to look at ads if they have an interesting video. And, 46% of iPhone users say they ENJOY ads that have interactive features. As a marketer, it’s an interesting and wildly encouraging statistic, especially when we’re living in a DVR world.