Mobile Sales Surge on Dec 25, 26

Online sales were healthy this holiday season, and mobile played a big part.  Sales were up 16.4% over the previous Christmas, and up 10% on Dec 26.  On both days, mobile sales accounted for nearly 20% of the total sales.

According to IBM Coremetrics, “18.3% of all online sessions on retailers’ sites came from a mobile device, up from 8.4% on Christmas Day a year ago.” Mobile sales accounted for 19% of the December 26th sales.

The strong mobile sales are likely helped by the fact that mobile devices themselves are a hot seller right now.  Mobile device activations on Christmas day more than doubled the number activated on Christmas 2010.  Not surprisingly, app downloads also more than doubled, growing from 108 million to 242 million.

Look for this trend to continue throughout 2012, as mobile devices become more and more commonplace on our society.