Multi-Platform TV Is Going Mainstream

More traditional TV heads to the PC. This time it is ABC who will stream its shows online and has signed up a large number of big advertisers who can place interactive ads in the programming.

And more online video and downloaded movies will be heading to the television set with iTV from Steve Jobs and company. There’s more on why iTV will be big here.

Online video is big and getting bigger. Forbes had nine articles on YouTube in one issue (via Steve Rubel at Micro Persuasion). Eventually, people are going to want to watch YouTube type video on their TVs.

Steve Jobs at Apple knows the intersection of TV and online video is going to be big and that is why he is in on the action both ways. First, it was with downloadable TV shows and movies at the iTunes store, and soon it will be going the other way with iTV. Once again it looks like Mr. Jobs has the Midas touch. Maybe it’s time to buy more Apple stock.