Online Video – It’s Where the Viewers Are

eMarketer estimates that US online video ad spending will reach $7.11 billion by the end of 2015, making it the fastest-rising category of online spending.

Here are some recent statistics regarding online video viewership.
• Men aged 18-34 are the heaviest consumers of online video content.  – Burst Media
• Viewers over the age of 50 represent the largest segment of the online video population, at almost one-third, but only account for about one-fifth of total time spent. – Nielsen
• Time spent watching videos online is growing at a much faster rate than the number of video viewers. –Nielsen
• 18.2% of all online viewers said they have visited an advertiser’s website or made a purchase based on what they saw within an online video advertisement. – Burst Media
• Viewers aged 35-54 or 55 or older are more likely to act on video ads. – Burst Media

Does your 2012 marketing plan include online video?