Optimize your website to be social.

You may have heard a lot about social optimization, how it’s a free and fast way to enhance your website. If you’d like to know more about what social optimization means, allow me to break it down for you.

One way of social optimization occurs when you place sharing icons within your site. 

These icons make it easy for the user to share your information with others by instantly connecting them with your site. Social optimization effectively engages the user and enhances their individual experience. By allowing for easy sharing, you are more likely to reach a diverse group of networks, channeling users who may have otherwise not been aware of your company or brand.

When a site is socially optimized, it is not only helpful to your user and makes the experience better, but is beneficial to your company when tied with application programming interface also known as API. When users log in to your site, the site will gather information about that user from their social network identity, helping pinpoint who your target market really is.

When optimized successfully, the social traffic to your site will increase, positively impacting your sales revenue and improving your search engine rankings. By expanding and allowing easy sharing, you are increasing your search authority with more links and content across the web.

It is important to begin incorporating social optimization within your site by preparing a social strategy. This strategy should outline the major social networking sites that your site will or should connect to - such as Facebook, Twitter and Youtube. You should also consider sharing widgets within your site in order to utilize your users’ personal social networks – thereby promoting your site, increasing your traffic, and allowing others to connect to your content – those who could potentially become brand influencers.

By optimizing your site for the social user, the connection between you and your user is strengthened. In helping your user to move fluidly throughout their social world, you will see the quality and quantity of site visits increase. When you maximize social participation, and work toward better user experience, you ensure a positive return on investment.