QR Code Best Practices

If you haven’t seen a QR code by now, you are one of the few.  They have exploded onto the marketing scene in the past couple of years.  And for the past couple of years, I have encountered and collected both good and bad example of their use.  The following is an abbreviated collection of Best Practices put together as a result.  Interested in a more comprehensive and descriptive list?  Then keep your eyes peeled for my next white paper… coming THIS SPRING! (Shameless plug, I know…)

• Instruct Consumer Behavior
• Mobilize Your Content
• Incorporate Social
• Employ URL Management Strategies
• Avoid The Golden Hammer Syndrome
• Include Value in the Content
• And many more…

Intrigued yet?  Good.  You can expect to see the white paper sometime in late February, early March…