Reach Customers Through Online Video

Before your organization dismisses online video as too trendy, technical or expensive, consider the useful overview at WebInkNow. David Meerman Scott points out that while video as an online marketing tool is still new, getting it on the web – and getting noticed – isn’t as difficult as it may seem.

Meerman Scott highlights several options for online video:

• Video-Sharing Sites: YouTube grabs the headlines here, of course. The ease of posting to these sites is the biggest draw.
• Online Video Channels: Present product or company information through a “channel” on your web site, usually with a unique URL.
• Sly YouTube Postings: As Meerman Scott notes, organizations have tried – and some have failed – to give corporate videos a consumer-generated feel.
• Vlogging: Turn video blogging into a marketing tool.
• Vodcasting: Combine video with the syndication and distribution of podcasting.
• Customer-generated videos: Many companies are turning to their customers for creativity and authentic messages.

The latest data from Information Week reflects the momentum of online video, with short clips generating the most attention and audience. The previous barriers to video are removed – and it’s time to consider it in your marketing mix.