RSS: Pay Attention to More Stuff

Although RSS is a relatively simple technology, it can be difficult to describe to newcomers. Many people feel overwhelmed when they’re told to download an RSS reader, look for XML icons and add feeds. But once they understand the benefits – and begin using RSS – they’re usually hooked.

In a recent For Immediate Release podcast, contributor Eric Schwartzman reported on his interview with Joe Hayashi of Yahoo! Podcasts. Hayashi described RSS as a way to “pay attention to more stuff.”

Pay attention to more stuff. What a great, succinct summary – and an accurate description of how most of us use it.

I’d add a few more benefits:
1. The Web comes to you:  forget about visiting dozens of Web sites to look for the latest information
2. Your information in a single source:  create a centralized online source for your professional and personal interests – with only the information YOU want to see
3. Fewer annoyances:  no spam, chain mail or forwarded jokes