Simple is Good

Fast Company takes a look at the growing trend towards simplification with the article The Beauty of Simplicity.

With Google’s extraordinary trajectory and the stratospheric success of Apple’s iPod—itself a marvel of simplicity and, with 20 million units sold, a staggering hit—we seem to be nearing a seminal moment.

Of course the true kings of the current movement online, 37signals have their own take on the subject and I tend to agree with them. Still it is nice to see the shift in larger organizations getting some attention in mainstream press, let’s hope more large companies get on the simple train.