Small Screen Moguls

Lights! Camera! Money! Never underestimate American ingenuity when it comes to finding new ways of making money. According to this article in the New York Times, some people are now making over $100,000 a year producing and placing videos on YouTube. Most of it is advertising revenue, but a number of YouTube mini-moguls are also getting money for product placements within their videos.

Some YouTube videos are now topping out at over 100 million all-time views. If, for example, a sponsored video attracts 10 million views and an advertiser is willing to pay YouTube (Google) $0.10 a click for an ad that appears when that video plays, that could mean considerable revenue coming into Google (actual revenue would depend on the number of click-throughs).

The revenue-sharing details on the YouTube Partners Program are difficult to ascertain despite some considerable searching. If you click Apply Now on the Partners link, you will quickly see the program is really intended for people who already have a substantial YouTube subscriber base. If you’re looking to go from a few subscribers to really making money in the partners program, you will first need to build your subscriber base with time and effort, or use YouTube’s Sponsored Videos program and pay to build your subscriber base. Ah, even on the Internet, nothing in life is free.