Smart Phone Apps for Trade Show Marketers

With the continued explosion of mobile technology (24.89 million iPhones, 15 million Windows Mobile phones and 6.8 million Android handsets sold in 2009), there are a number of great applications for the savvy trade show marketer.

iLeads
A lead retrieval app that enables exhibitors to collect trade show leads using an iPhone, iPod touch (4G) or iPad. Features include notes, surveys and qualifiers allowing exhibitors to capture, qualify and manage trade show leads anywhere using their smart phone. The trade show organizer must be using the technology for the app to work, but it’s a great option to replace the hand-held scanner and other paper methods of lead retrieval and storage.

Business Card Reader
Business Card Reader scans and reads the picture using text recognition technology. It then enters the data into appropriate fields of the iPhone, iPod Touch (4G), BlackBerry or Windows Mobile address book.

Ustream Live Broadcaster
Stream live video from your iPhone, iPod Touch (4G), Android or Nokia phones. Easily stream live trade show moments from your device to share with customers and prospects that aren’t able to attend the show. The Viewer is available for iPhone, iPod Touch (4G), Android and Windows phones.

ScanLife
Available for virtually every smart phone that has a camera, it allows you to scan QR and bar codes to easily access online data. By creating and using QR codes at your trade show, your customers can access additional product information, register for giveaways, etc. Here is an example of their use by interlinkONE.