Getting A Return On Your Social Media Investment

Social media is a hot topic in business circles nowadays, but how do you measure it? How long do you give social media marketing to prove itself? In this SlideShare presentation from Olivier Blanchard, he addresses some important questions related to implementing, budgeting and measuring a social media strategy.

While social media payback can begin to happen in a relatively short timeframe, it is by no means instantaneous. Because the implications of social media cross many departments – PR, HR, marketing, customer service, business intelligence, etc. – it is important to understand ALL the effects of this strategy in arriving at a return-on-investment assessment. It is also important to remember that social media is not free: it comes with a considerable investment in time, money and resources.