Social Media Tools

Social media is more than developing a Facebook, Twitter and YouTube strategy. Its the content driving the conversation, listening behind the brand and engaging with your community that all helps develop a successful ongoing strategy. To help someone manage all of the content and engage in the conversations online through social mediums, tools have been created to help social managers in this large process.

What tools are available to help you manage, listen and analyze the performance on your social network? How many tools are there to choose from? Is it possible to decide which ones to use without dedicating a large amount of time?  Below, you will find a short list of tools we use to help us monitor and manage our client’s social presence. We use each tool for different reasons. You will be happy to learn most of these are free with the exception of Radian6, WildfireApp and CoTweet.

•    Hootsuite
•    Radian6
•    CoTweet
•    WildfireApp
•    Tweet Reach
•    Tweet Stats
•    Social Mention
•    Facebook Insights
•    YouTube Analytics

For more tools on the listening strategy specifically, refer back to these blog posts I wrote comparing a wide range of listening tools.

Social Media Listening Tools – Part 1
Social Media Listening Tools – Part 2