Social Media’s Future

Charlene Li, one of the authors of Groundswell, recently gave a presentation to the San Francisco chapter of the American Marketing Association (SFAMA). The presentation (embedded below) was titled: “The Future of Social Networks: An Update On Where We Are.” Charlene has a unique view of this marketing space because of her work as a Forrester analyst, an author, and now with her new role at the Altimeter Group.

Another good presentation on social media recently added to Slideshare is ”Social Graces.” This is from Greg Verdino, the Chief Strategy Officer at Crayon. He provides his insights in how to implement social media strategies. This talk was also recently featured as a MarketingProfs webinar.