Social Sharing

Social sharing is the act of placing social network tools on your website(s) and is primarily implemented through the use of free social sharing tools. There are a variety of sharing types, some mentioned below, which can be used simultaneously and can span an unlimited number of networks and sources. One example of social sharing is posting a story or article on your site, where you allow users to read and respond via their own profiles and accounts.

There are three types of social sharing: Peer-to-Peer Sharing, Social Network Sharing and Social Bookmarking.

Peer-to-Peer Sharing is a send-to-a-friend type of message. These types of messages most often utilize email as the sharing source.

Social Network Sharing occurs when you link an article or other web data to your personal profile, in order to share it with other existing social networks. This allows users to read and respond via their own social accounts. Be aware social network sharing icons look similar to icons users place on existing media or site homepages (to direct people to their social communities).

Social Network Sharing Icons:

Sharing icons placed on a company’s homepage to direct visitors to their social community: 



Social Bookmarking is the saving of specific content within a website.

Peer-to-peer sharing, social network sharing and social bookmarking are three easy ways to drive traffic to your site and to help your social conversations go viral. These tools help users share stories on content, whether through email or on their social networks. Discovering good content on the internet can be difficult, but sharing good content doesn’t have to be.