Social Sharing on the Slopes

Taking to the slopes of Colorado or California this winter? Share your experience via EpicMix.

An emerging trend in social media is the rise of geo-targeted social networks focused on specific locales. Earlier this week, Vail Resorts, Inc. unveiled EpicMix.

EpicMix is an online and mobile application for the 2010-2011 ski and snowboard season. The social network (operated by Vail Resorts) uses radio frequency identification chips embedded in ski lift passes to track skier movements on the slopes at its five resorts- Vail, Beaver Creek, Breckenridge, Keystone and Heavenly.

EpicMix allows skiers to share their statistics through updates on Twitter and Facebook. The video below demonstrates the features and functionality of EpicMix.

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