Post By
Greg Ness
Chief Strategy Officer
Guides strategy and brand development efforts.
Greg Ness
Chief Strategy Officer
Guides strategy and brand development efforts.
Comments
I like the term “engagement technology” you use here. It’s a really apt description of what this is—engagement marketing, I suppose. The iPad makes you think of a two-way TV: people can really talk back through the technology now. The Mad Men out there must be a vanishing breed…you can’t possibly look at this and think you will be able to interact with consumers in the same old ways.
Leave A Comment