Starting Over

When is it time to quit adding on to your website, and instead think about starting over. A Caryl Felicetta post at revenews takes on that question. Here are her three answers:

1. The obvious: branding changes.
2. You’ve outgrown it.
3. It’s OLD!

So often the temptation is to save some money by simply leaving things the way they are. However, you can’t make an old, out-dated shirt look good by buying some new slacks. And, you can’t turn a small sedan into a 3/4-ton pickup.

I think there are a lot of useful analogies in the building industry, too. At some point it is time to try and stop remodeling and repairing, and simply tear it down and start over. The difference with the Web is you can leave your old site up why the new one is being built.